There are a variety of online marketing strategies that can be implemented by Pittsburgh, PA marketing consultation companies to improve your business’ leads, sales, and profits. These include advertising on search engines and social media networks, advertising on associated websites, as well as implementing search engine optimization. At MarketingXchange, we do it all.
Pittsburgh's Online Marketing Experts
Interestingly, other Pittsburgh, PA companies that offer these services can be found by searching for them in the very same way they will be helping to improve a company's website-through keywords and search engines. For example, an online marketing company that boasts successful search engine ranking improvement should probably be near the top of rankings for keywords such as “Pittsburgh, PA search engine marketing company” and “Pittsburgh, PA online marketing help”. This is not always the case, however, and is really only one way to judge a company's success. Search engine ranking is often the function of things such as site age, so it’s not necessarily something that can be completely controlled by the company. However, many variables can be influenced when an online marketing company knows what it is doing with the website design. At MarketingXchange, we know what we’re doing.
Search Engine Marketing Plans That Work for Pittsburgh Businesses
Search engines allow paid advertising to be displayed not within the main search result pages but on the right, left, top, and bottom of search pages. The paid search ads will be clearly marked as advertisements, but still people are drawn to them when they have catchy headlines and creative content. MarketingXchange can help Pittsburgh, PA businesses set up this part of a search engine marketing strategy. These advertisements are still triggered by keywords much like a normal search, so it is important to know what keywords to attach to an ad. At MarketingXchange, we’re experts in online marketing and can help your Pittsburgh, PA company create a marketing plan to select the right keywords. This is a process distinct from search engine optimization, because in these cases the keywords can be controlled and selected, as the ads are paying for the right to be shown.
Pay-Per-Click Advertising Increases Online Leads
There are many other variables that need to be taken into account to successfully set up a search engine marketing campaign. The interface that controls the advertising, its reporting methods and data statistics can all appear confusing to a Pittsburgh, PA business that is not properly educated in their use. This type of advertising is called pay-per-click as a charge is only added when someone actually clicks an ad to visit the company's website. An online marketing company like MarketingXchange can run a pay-per-click advertising campaign for your business, or it can help to set up and teach you how to do it for yourself.