New York, NY has a reputation as the place you move to when you’re finally serious about rising to the very top of your profession. That’s every bit as true when your field is web design, online marketing and advertising as it is when your aspiration is to strut the boards on Broadway.
Is it even possible to count the number of graphic design and online marketing outlets that operate out of New York, NY? Probably not. You’d have to count the boutique web design businesses along with the major advertising firms, the self-styled social marketers alongside the tech-savvy publicists and media gurus. You’d have to add up every marketer, agency, publisher, technology company and service provider in the five boroughs. Every day there are new examples of how search engine optimization and social media are growing closer and closer together. Online marketing professionals need to stay in the loop for developments like this if they’re going to remain at the top of their game with website designs, MarketingXchange can help.
New York, NY is the site of many, many major conferences in the search engine optimization field. The most recent? The annual Search Engine Strategies (SES) Conference, the leading education and networking venue for Internet marketers across the nation and even from around the world. In the latter half of the year, digital marketing experts will converge on New York, NY once again to attend the Internet Marketing Conference where topics on content strategies, community strategies, integrated campaigns and outcomes will hold the audience spellbound for three and a half days. With a projected 2000 plus attendees, the Internet Marketing Conference may be the largest gathering of its sort to date.
New York, NY is also home to the Interactive Advertising Bureau (IAB) which recently opened an online advertising community center called the IAB Ad Lab. IAB’s members are 500 of the most influential media and technology companies in the United States, responsible for driving 86 percent of all online advertising.
The first event hosted by the IAB Ad Lab? - a roundtable series on Internet privacy issues attended by representatives of online marketing businesses and partner trade associations and U.S. Congressperson, Representative Marsha Blackburn (R-TN). This is just the first in what the IAB Ad Lab hopes will be an ongoing series of roundtables on topics of vital importance to members of the marketing-media ecosystem. So if you need a marketing agency for your New York, NY business who knows online marketing as well as traditional marketing, call MarketingXchange today.