Direct Mail & Database Marketing

Direct marketing is a form of advertising all its own. Direct marketing doesn’t rely on traditional channels of advertising, like TV, magazines, and radio. Instead, it goes straight to the consumer reaching them directly through their mailbox. Direct mail cannot be ignored.  By its very nature, it must be touched by the recipient.  Because so many important items arrive in the mail, even if they intend to throw it away, they must first look at it, analyze its value before they can make the determination. Depending on what your message is, direct mail can take on many forms - fliers, catalogue distribution, promotional letters, email, etc. There are many choices. But what is most important about direct mail is that it contains a specific call to action. The call to action is the whole point of direct mail.

Simplicity is the key to direct marketing. It’s not the place to use brand advertising or any message that is too subtle. A well-executed direct marketing piece can offer a positive return on investment because the message is not hidden with overcomplicated branding or offers that are hinted at instead of clear and straight forward. The best direct marketing is straight to the point; offers a product, service, or event; and explains how to get the offered product, service, or event.

One of the best benefits of direct mail, when compared with other forms of advertising, is its ability to be measured. By tracking and measuring responses, you can actually see how effective your effort was. You can also learn as you go and make changes to make your piece more effective the next time.

Having the right message and the right direct mail list are critical to the success of any direct marketing campaign. You need professionals who can help you get the most for your advertising dollar. MarketingXchange has plenty of experience in direct marketing. We can save you thousands of dollars in mistakes over choosing a less experienced agency. From idea to design to printing to mailing, whether it’s traditional or electronic, MarketingXchange has the know-how to create effective, successful direct marketing campaigns. Give us a call and see what we can do for you.

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