HVAC Marketing
Online business directories help consumers find businesses when they need them. That alone is a good reason to make sure your business is listed and listed correctly. But did you know that it can affect your Search Engine Optimization as well. Google uses the data in these online directories to confirm that you are a legitimate business, to give you credit for a backlink (your website link coming from a legitimate source) and to rank your site a little higher on search engine results pages.
What we have found is that not only are many HVAC companies not listed here, but the ones that...
Let’s face it. If you own an HVAC business, you have a website and chances are you’ve already seen the slow and steady climb in Pay-Per-Click prices. Unfortunately, it looks like there’s no end in sight. So what’s a business owner to do to stay competitive online? The answer may lie in offline strategies.
When paid traffic becomes too expensive, consider ways that you can increase your organic (free) traffic. Google gives credit to any traffic, paid or organic, and this will boost your page rank. So what can you do to drive traffic to your website? ...
There are a lot of companies out there offering Search Engine Optimization services. Along with those services come lots of promises and guarantees of the “Top Of Page One On Google!” The only problem is that most SEO companies fail to address one of the most important factors in your online strategy – your website.
Search engines change their ranking requirements all the time, which means that there are many websites out there that have not been updated to go along with those changes. Most HVAC websites lack the basic necessities that search engines look...
Because of the popularity of smart phones, more and more people are accessing websites from their mobile phones. Just how does this affect your HVAC business? Many of our heating and cooling clients have mobile websites so we took a look at some of their statistics and they were eye-opening. Here is what we found:
- More than 20% of online traffic is coming from mobile sites.
- Clients running Adwords campaigns through Google experienced a 57% higher click-through rate through mobile sites vs. desk top sites.
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