Contractor News and Tips
Will Lower Prices Sell More?
It’s not hard to find contractors who think they are losing jobs because their competitors have a lower price than them. How many are losing jobs because they lower their price instead of standing firm?
That is a question that is much harder to answer. Especially since most people do not want [...]
Web Marketing 2.0
(Phoenix, AZ) — America’s top service contractor marketing expert, Adams Hudson, will share his latest developments about web marketing during for the first annual Sales, Profit & Marketing Summit, (spmsummit.com) Feb. 8 to 10, 2012, in Phoenix, AZ. Hudson will be the key speaker for the Web Marketing 2.0 seminar, where he reveals [...]
A Non-Litigious Holiday Party
By Elizabeth R. Ison, Esq.
With another holiday season approaching, companies nationwide are busy planning parties. Holiday socials are longstanding company traditions to thank employees and celebrate annual accomplishments. They can also be a breeding ground for employer liability — especially when alcohol is served.
A 2000 survey conducted by Vault.com found that 44% [...]
It Starts With Great Service
Many people doubt the validity of getting referrals as an actual mix of their marketing. By accident, many people get referred by customers that love them. So let’s face it, referrals start by doing great service that people notice. In my thinking, if you can make something happen on accident, then you [...]
Consumer Shortcuts
Let’s face facts. Most of us take shortcuts when making a purchase that we are unfamiliar with. For example when we buy a flat screen television, new car or purchase a service we rarely use turn to price and reputation as a “shortcut” to tell ourselves about the quality of what we are purchasing. [...]
Watch this video of one of my all-time favorites Michael Gerber who wrote wrote the book “The E-Myth.” If you run a contracting business, I would highly recommend the book.
Engine Or Anchor?
I love the use of analogies. One of the prime examples I use is a owner of a contracting company as being the captain of a ship. As the leader you may find yourself heading towards “stormy business weather.” This storm is approaching as your sales revenue is lower than your overhead, field [...]
Opposite George
The above video clip always makes me burst out in laughter. Do you remember when the TV show “Seinfeld” was a huge hit on NBC’s “Must-See TV” every Thursday? I have probably watched every episode at least 2 or 3 times. The one episode that really stands out for me more than all the others [...]
Do You Have a Policy Too?
How many times have you heard your prospect tell you that they have a “rule” or “policy” when they purchase? You know something like, “We have a rule, we never make a purchase on the first visit from a sales person.” Sometimes the rules that buyers have [...]
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