Broadcast & Internet Radio

Radio - the theatre of the mind. Nothing delivers more bang for the buck than radio advertising. Radio has many advantages over other media. Compared to print advertising, radio brings action, personality and memorability. It’s much more difficult to get the same level of energy out of a printed piece.  And while television provides visual stimulation as well, the price for production is much more prohibitive. If you want to look like a big fish without a big fish budget, radio is the answer.

Besides budget advantages, radio is also the most nimble of the media. Because production involves sound only, it is easy to change on the fly. Just get the voice talent to a studio and voila, your spot can be quickly and easily changed. And with technology today, you can get talent from across the country, or even the world to voice your spot from any studio anywhere. The same just can’t be said for television or print. The logistics, the production costs and turnaround time of these media make it impossible to make changes quickly.

Internet Radio is a newer medium that has come into play in the last decade.  Internet radio (also known as web radio, net radio, streaming radio and e-radio) is audio transmitted over the Internet. Internet radio listeners get a continuous stream of audio that cannot be paused or replayed, much like traditional broadcast media. Many Internet radio services are associated with a corresponding traditional radio station or radio network. Internet-only radio stations are independent of such associations. Internet radio services offer news, sports, talk, and various types of music—every format that is available on traditional radio stations. MarketingXchange offers Internet radio as well.

If you’re looking for an affordable, fast and flexible way to get your message out to the masses, radio is your answer.  Call us and let us create a radio campaign for you that will break through the clutter and get results.

For more on Radio Advertising... call (913) 284-7821