Mobile Websites Increase Leads

If half of the U.S. population is involved in something, it’s safe to say it’s more than a trend. The latest statistics tell us that half of all Americans will be using smart phones by the end of 2011. Half of those smart phone owners have purchased from their smart phones in the last six months. What that means for business owners is that you are missing leads and sales if you don’t have a mobile website.

If you are not a smart phone user, and are not sure what a mobile website looks like, take a look at the image below. This is an example of a mobile phone website. The main difference is that it a mobile website is smaller and simplified so that the user doesn't have to scroll around looking at tiny type to find the information they are looking for. The one-click call and email buttons also result in a better contact rate.

Furthermore, if you are running a PPC (Pay-Per-Click) campaign using AdWords, you’ll find even more incentive to have a mobile website.

That’s because your ads are already targeting mobile phones. When creating an AdWords campaign, the default setting is to target all devices-laptops, desktops, and smart phones.

If you don't have a smart-phone friendly mobile site, you are losing customers. There are several advantages for PPC ads on the mobile format:

Many of our clients have already realized the value of a mobile website. It’s all about being where your customer is and making it easy for them to do business with you. The good news is that mobile websites are not expensive. Give us a call and we’ll give you an affordable mobile website that will allow you to go get those leads! (913) 649-4040.