Web Design, SEO, and Marketing Blog
I don’t think it’s any secret that smart phones are taking over the world. Almost everyone owns a mobile phone, including kids, and most of those people are planning to or have already upgraded to a smart phone. Today's smart phones are like carrying a computer in your pocket that also happens to receive phone calls. As a business owner, this should be saying something to you loud and clear… “IF YOU DON’T HAVE A MOBILE WEBSITE, YOU’RE MISSING LEADS.” If it isn't painfully obvious just by looking around at the number of smart phones in use, here a...
So you’ve been in business for five, ten or even fifty years and you automatically assume that your company name and phone number are everywhere online by now. Think again Cowboy!
There are thousands of Online Directories out there. And although we think that it’s impossible to be in all of them, you may want to consider getting your company info listed or updated so you can be found this year. This is VERY IMPORTANT!!! Your competitors are being found..you're not.
When we went out to the most popular Online Directories, we were amazed with what we found and I think you will be too...
Yes, Facebook is a great way to engage customers on a whole different level than normal advertising and that’s beneficial for your company. But now there’s another reason to engage in the social network…SEO. Facebook comments are being crawled (and used as ranking criteria) in Google’s SERPs (Search Engine Results Pages).
So if you don’t have a “Like” button on your website, add one. More “Likes” means more fans. More fans means more comments and more comments means a higher ranking on Google. Call us today and we’ll add a Facebo...
A Privacy Policy is simply a page that tells consumers what you will and won’t do with the personal information you collect from them. When a consumer fills out a contact form or signs up for your newsletter, for instance, they leave their name, email address, etc. They want to know that you won’t sell their information to a list broker. Or that they won’t start receiving unwanted emails from other parties (spam).
But, aside from the consumer protection, it will also help your SEO (search engine optimization) to include a Privacy Policy Page. Google sees this page...
Does your website have a video? If not, here are three solid reasons to add one.
1. Keep Visitors on Your Site Longer - Video is an effective way to communicate. It’s much easier for someone to click on a video and hear and see a message than it is to read that same information. Videos provide high quality images combined with sound, that help to capture and engage your audience. Once engaged, they are more likely not only to stay longer, but to explore more of your site.
2. Increase Customers and Sales - Videos are excellent s...
We often say we are a full-service marketing company. Sure, we know what that means, but we worry if you know what it means. Many times a customer will call and say, “I need some PR, who should I call?” The answer is MarketingXchange, of course, but the question just highlights the fact that not all of our clients know all of the services we provide.
To that end, the following is a compilation of services that we provide along with some samples. Let’s say you need a logo. You call us at MarketingXchange, talk to the graphic artist and he gives you a gre...
There are many advantages to having your marketing handled by a single agency. The biggest is probably saving time and money. When you spread your jobs out to a half dozen different vendors, you have to take the time to send each one your logo, content, and instructions. Because they are unfamiliar with your company and your projects, you also increase the chances of mistakes being made. It’s like reinventing the wheel with each project.
When you have a go-to marketing company, you can turn a job around on a tight schedule with little hassle and enjoy the confidence that comes fro...
Talk about Concrete SEO services! I hate to brag, Oh wait a minute, I like to brag when we pull this off. We have three great concrete companies we have built websites for and performed SEO surgery to that happen to specialize in different areas of concrete services for the Kansas City area.
It just so happens that all three concrete websites have some degree of optimization for "Commercial Concrete" in them. The picture here shows all three on page one when you search "Commercial Concrete". Of course some industries are easier than others but....we also have all th...
Looking for more website traffic? Consider adding a video. A video is considered an “engagement object”. Engagement objects are features of your website that get the viewer involved. A video will tempt viewers to click on it and watch it. Watching a video increases the amount of time a viewer stays on your site. The longer a viewer stays and the more he/she gets involved, the better your chances of gaining a new customer.
Many times a video can show rather than tell which is an easier way to get your message across. Videos are not only more likely to get watched than written word...
Refinishing or installing hardwood floors is SVB’s job and ours was designing an eye-catching mobile billboard. Steve Brattin of SVB Wood Floors wanted MarketingXchange, Inc. to make their new trailer match the look and feel of their recently launched website, www.SVBwoodFloors.com. We combined our creative talents with Steve’s eye for detail and hired Wrap It Up to perform the 3M graphic installation.
SVB Wood Floors makes no excuses when it comes to high quality wood floor designs in Kansas City. They won a national award for “Wood Floor of the Year” in 2009 for an el...
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